King James Cape Town has won the Grand Midas for “Back At Ya”, a quick response from South African insurance company Santam to the Nando’s spoof of their Sir Ben Santam television advertising campaign. The award presented last week at the Midas for the year’s best financial advertising recognises a campaign that began with Ben Kingsley appearing in two commercials challenging viewers to watch for the details in contracts. Nando’s, in “Menu Choices”, used the format of “Sir Sneaky” commercial to promote their four options. Within two and a half days Santam was back with a witty humanitarian challenge to Nando’s.
Click on the image below to play the Sir Sneaky video in YouTube (HD)
Click on the image below to play the Real McCoy video in YouTube (HD)
Click on the image below to play the Nandos Meal Options video in YouTube (HD)
Click on the image below to play the Santam Back At Ya video video in YouTube (HD)
Click on the image below to play the Nando’s Talk to the Hand video in YouTube (HD)
The Santam campaign was developed at King James, Cape Town, by executive creative director Alistair King, creative director Devin Kennedy, art director Damian Bonse, agency producer Caz Friedman, account director Kyle Marquis working with Santam marketing director Anel Grobler.
Filming of the Sir Sneaky and Real McCoy commercials was shot by director Dean Blumberg via Bouffant with director of photography Vicci Turpin. Filming of “Back at Ya” was shot by director Chloe Coetsee via Bouffant with director of photography Willie Nel, producer Boris Vossgatter. Editor was Luke Apteker at Priest Post Production. Sound and music were produced by Tully McCully and Rob Schroder at Robroy Music.
The Nandos Options campaign was developed at Black River FC by creative director Vanessa Gibson, art director Monde Siphamla and copywriter Jessica Crozier, and agency producer Iolanthe Grobler.
Filming of the Nandos campaign was shot by director Peter Pohorsky via Plank Film Productions with producer Anco Henning and director of photography Werner Maritz. Editor was James Hoskins at Left Post Production. Sound was produced at Cut & Paste Generation by audio engineers Jo Darling and Alun Richards.