Samsung Next Big Thing Called Love

Samsung is promoting the Samsung Galaxy Note smartphone in an advertising campaign breaking at the 2012 Super Bowl. “Thing Called Love” continues along the lines of the “Next Big Thing Is Already Here” series of commercials promoting the Galaxy S II. Apple fans queuing to buy the iPhone 4S discover again and again that Samsung has what they’re looking for, without the need to wait in line for days. Online viewers are invited to compare notes on the Samsung USA Facebook page.

Samsung Next Big Thing Called Love

Click on the image below to play the Super Bowl Commercial (Extended).

Next Big Thing Campaign

Click on the image below to play the Next Big Thing Is Already Here video.

Click on the image below to play the Samsunged video.

Click on the image below to play the Urban Camping video.

Click on the image below to play the Type With Your Voice video.

Thing Called Love Credits

The Next Big Thing campaign was developed at 72andSunny by executive creative director John Boiler, creative director/copywriter Tim Wolfe, creative director/designer Bryan Rowles, designer Jake Kahana, director of film production Sam Baerwald, film producer Becca Purice.

Filming was shot by director Bobby Farrelly via Rabbit Content with executive producers Joby Barnhart and Douglas Howell, producer Gary Romano, director of photography Matt Leonetti.

Editors were Steve Gandolfi and Frank Effron at Cut + Run with producer Christie Price and executive producer Michelle Burke. Colorist was Stefan Sonnenfeld at Company 3.

Online editing and visual effects were produced at The Mission Studo, Los Angeles, by creative director Rob Trent, executive producer Michael Pardee, CG supervisor Piotr Karwas, onset VFX supervisor/compositor Brad Scott, lead compositor Joey Brattesani, compositors Katrina Salicrup, Christopher Moore, graphic designer Aaron Benoit, animator Samir Lyons, roto artist Chris Cortese, VFX producers Diana Cheng and Ryan Meredith.