Samsung Everyone’s Olympics with Beckham
Samsung sponsorship of the London 2012 Olympics is being promoted with a television commercial for the Galaxy S111, the company’s designated Olympic Games phone. Soccer superstar and Samsung Olympics rep David Beckham kicks a soccer ball into a large gong to spark off action across the globe, recorded on Galaxy S III handsets in Mumbai, Shanghai and Los Angeles. The commercial showcases Direct Call, S Beam, Music Hub, AllShare Play, Indoor Maps, Best Photo, Buddy Photo Share, reminding users that they can enjoy the Olympics wherever they are in the world.
Click on the image below to play the Samsung Everybody’s Olympics video in YouTube (HD)
The Samsung Everyone’s Olympics spot was developed Cheil Worlwdide, London, by executive creative directors Wain Choi, Logan Wilmont, art director Dean Pinnington and copywriter Luke Ashton.
Filming was shot and produced by Radke Film Group.
Media was handled by Starcom MediaVest Group.