Samsung Day in the Life of LeBron James

Samsung is running LeBron’s Day with the Samsung Galaxy Note II, a commercial following LeBron James on what appears to be his first day back on the job in the NBA. Shot a week before Tuesday’s opener, the spot shows LeBron spending time with his family, fans and coach before heading to AmericanAirlines Arena in Miami for the first game of the season.

LeBron in Samsung ad

Click on the image below to play the LeBron’s Day video.

LeBron’s Day Credits

LeBron’s Day was developed at 72andSunny by executive creative director/CEO John Boiler, executive creative directors Jason Norcross and Frank Hahn, lead copywriter Patrick Maravilla, lead designer Brandt Lewis, director of film production Sam Baerwald, senior film producer Nicole Haase, business affairs team Christine Claussen, Saeyoung Kim, Michael Moronez and Christina Rust, group brand director James Townsend, brand manager Andy Silva and brand coordinator Nadia Economides.

Filming was shot by director Mark Romanek via Anonymous Content with executive producer Eric Stern, producer Aris McGary.

Editor was Paul Martinez at Arcade Edit with managing partner Damian Stevens, executive producer Nicole Visram, producer Amburr Farls.

Visual effects and animation were produced at The Mission Studio by executive producer Michael Pardee, creative director Rob Trent, lead Flame artist Miles Essmiller, Flame artists Brad Scott, Stefan Smith, Chris Moore, Trent Shumway, Michael Vaglienty, David Parker, Justin Blaustein, roto artist Chris Cortese, producers Marlo Baird Kinsey and Stacy Kessler Aungst.

Telecine was produced at Company 3, New York, by colorist Tom Poole.

Sound was designed at Barking Owl by sound designer Michael Anastasi and executive producer Kelly Bayett. Sound was mixed at Play Studios by executive producer Lauren Cascio, mixers John Bolen and Ryan Sturup, and assistant Hermann Thumann.

Music is “Keep on Pushing” by Curtis Mayfield.