Safestore I Will Return

British storage company Safestore has launched “I Will Return”, a moving television commercial starring a young boy and his teddy bear. The ad shows the boy braving stormy weather to reassure his beloved bear that all will be well. The ad is part of a campaign, “Safestore The Things You Love”, running across TV, digital and social media.

Safestore Boy

Safestore I Will Return Credits

The I Will Return campaign was developed at WCRS London by creative director Tim Robertson, art director Ross Neil, copywriter Billy Faithfull, agency producer Eileen Stevens, planner James Stevens, account team Alanna McGill and Rick Hirst.

Filming was shot by director Dougal Wilson via Blink Productions, London, with executive producer James Bland, producer Ben Link, 1st assistant director Ben Link, director of photography Eduard Grau, production manager Beatrice Warren, art director Andy Kelly.

Editor was Amanda James at Final Cut.

Post production was done at Moving Picture Company, London, by colorist Jean Clement Soret.

Sound was produced at Factory. Music was supervised at Major Tom.

Media was planned by Pete Edwards at Engine London and bought by The7Stars.