Rugby League of the Extraordinary

The Rugby Football League (RFL) in the UK is running “The Rugby League of the Extraordinary”, an integrated advertising campaign designed to attract new audiences to the sport. Online at, the campaign celebrates the amazing feats and human endeavours in the sport of Rugby League. Players from the eight competing teams in the 2012 Super League play-offs have been selected and will be characterised as super heroes showcasing their outstanding attributes that make them supreme athletes in professional sport.

Tom Briscoe

Tom Briscoe

Sam Tomkins

Ryan Hall

Tim Smith

Leon Pryce

James Roby

Eorl Crabtree

Ben Westwood


The League of the Extraordinary campaign was developed at VCCP by creative Directors Jim Capp and Graham Drew, creatives Steven Dodd and Josh Dando, art director Damien Creagh, agency producer Becky Grove

Filming was shot by director Lee Ford via Therapy Films with producer Barry Hughes, director of photography Theo Garland.

Post production was done at Munky by VFX supervisor Fabio Vona, post producer Maria Manton, CGI artist Ryan Passmore, after FX artist Chris Bristow, colourist Stephen Gatti. Editor was David Stephen at The Assembly Rooms.

Sound designer was Jeff Smith at 750mph. Music was produced at Adelphoi.