The Rugby Football League (RFL) in the UK is running “The Rugby League of the Extraordinary”, an integrated advertising campaign designed to attract new audiences to the sport. Online at extraordinaryrugby.com, the campaign celebrates the amazing feats and human endeavours in the sport of Rugby League. Players from the eight competing teams in the 2012 Super League play-offs have been selected and will be characterised as super heroes showcasing their outstanding attributes that make them supreme athletes in professional sport.
Click on the image below to play the Rugby League of the Extraordinary video in YouTube (HD)
The League of the Extraordinary campaign was developed at VCCP by creative Directors Jim Capp and Graham Drew, creatives Steven Dodd and Josh Dando, art director Damien Creagh, agency producer Becky Grove
Post production was done at Munky by VFX supervisor Fabio Vona, post producer Maria Manton, CGI artist Ryan Passmore, after FX artist Chris Bristow, colourist Stephen Gatti. Editor was David Stephen at The Assembly Rooms.