The Reporters Without Borders “Pixelated Truth” advertising campaign was used to spark a worldwide discussion on the impact of news censorship. The biggest problem of censorship is not the sole withdrawal of information but the fact that it distorts the truth and hence creates a new story. Barack Obama and Hilary Clinton, David Cameron and Vladimir Putin are each presented with enough distortion of their hands to suggest unseemly gestures. “Censorship tells the wrong story”. The Pixelated Truth campaign recently won a Golden Drum Grand Prix for Press (Social & charity).
The Pixelated Truth campaign was developed at MEMAC Ogilvy, Beirut by creative director Ramzi Moutran, art directors Leonardo Borges, Rafael Rizuto, art director/copywriter Sascha Kuntze, account director/manager Benoit Freyburger, using photography accessed via AFP.