Red is Dead

Renault success in the 2011 Formula 1 season, winning both the award for engine and driver, is celebrated in “Red Is Dead”, a print advertising campaign which recently won an angel at the AdPrint awards in Romania. “Red Is Dead” is a reference to Renault’s challenge to Ferrari’s dominance of the Formula 1 scene since the early 1960s.

Red is Dead Lipstick print ad

Red is Dead Telephone Booth print ad


The Red Is Dead campaign was developed at Publicis Conseil Paris by creative director Olivier Altmann, art directors Yves-Eric Deboey and Weessa Jean, copywriter Degryse Mathieu and photographer David Gill.

Filed under: Print, Renault

Tagged: ,