Qantas Olympics – You’re The Reason We Fly

Qantas is running an Olympic-themed version of its new advertising campaign, applying the “You’re the reason we fly” tag line to Australian athletes competing in the 2012 Olympics. A television commercial provides birds eye views of Olympics hopefuls exercising early in the morning, including tennis player Bernard Tomic, sprint star Matt Goss, Paralympics track athlete Kelly Cartwright, triathlete Courtney Atkinson, pole vaulter Steve Hooker and swimmer Leisel Jones. The You’re The Reason We Fly TV ad is accompanied by a series of print advertisements featuring many of the same athletes.

Qantas Olympics Leisel Jones

Click on the image below to play the Qantas Olympics commercial in YouTube

Click on the image below to play the behind-the-scenes video.

Qantas Olympics Matt Goss
Qantas Olympics Courtney Atkinson
Qantas Olympics Steve Hooker

You’re The Reason We Fly Credits

The “You’re The Reason We Fly” campaign was developed at Publicis Mojo, Sydney, by chief creative officer Craig Davis, creatives Ian Williamson, Pim Van Nunen, Roddy Kerr, producer Caroline Barry, executive agency producer Roy De Giorgio, group account director Hayley Peacock-Gower, managing partner Carl Colman, working with Qantas Lewis Pullen.

Photography was by Michael Corridore.

Filming was shot by Glue Society director Gary Freedman via Revolver with director of photography Mandy Walker, executive producer Michael Ritchie and production designer Lucinda Thomson.

Editor was Bernard Garry at The Editors. Post production was done at Fin Design, by colourist Ben Eagleton.

Music, “Atlas”, was composed, arranged and performed by Daniel Johns, with the Australian Chamber Orchestra.