Qantas is running an Olympic-themed version of its new advertising campaign, applying the “You’re the reason we fly” tag line to Australian athletes competing in the 2012 Olympics. A television commercial provides birds eye views of Olympics hopefuls exercising early in the morning, including tennis player Bernard Tomic, sprint star Matt Goss, Paralympics track athlete Kelly Cartwright, triathlete Courtney Atkinson, pole vaulter Steve Hooker and swimmer Leisel Jones. The TV ad is accompanied by a series of print advertisements featuring many of the same athletes.
Click on the image below to play the Qantas Olympics commercial in YouTube (HD)
Click on the image below to play the behind-the-scenes video in YouTube (HD)
The “You’re The Reason We Fly” campaign was developed at Publicis Mojo, Sydney, by chief creative officer Craig Davis, creatives Ian Williamson, Pim Van Nunen, Roddy Kerr, producer Caroline Barry, executive agency producer Roy De Giorgio, group account director Hayley Peacock-Gower, managing partner Carl Colman, working with Qantas Lewis Pullen.
Photography was by Michael Corridore.
Music, “Atlas”, was composed, arranged and performed by Daniel Johns, with the Australian Chamber Orchestra.