Puma Jamaican Olympic Design
Puma sponsorship of the uniforms for the Jamaican Olympic Team is featured in a series of photographs featuring Usain Bolt and Shevon Stoddart. The uniforms, designed by Cedella Marley, daughter of Bob Marley, are being worn at the opening ceremony, podium, and race days at the 2012 Olympics. What looks like a projection behind the athletes is actually a 12 ft x 12 ft LED screen, specially designed for photo shoots. Water on the floor was used to create a reflection, while allowing the cement texture to show through. The projection displayed both images shot by Mark and personal images of Jamaica from Cedella Marley.