Psychothriller Locker Shocker
Psychothriller.de, a company that publishes thriller and suspense audiobooks in Germany, promoted their new crime series, “Terminal 3”, by planting a pair of replica woman’s legs in lockers in Frankfurt and Berlin. Over two days in January 2012, Saatchi & Saatchi reserved all the free lockers at two main subway and bus stations in Frankfurt a. M. and Berlin. In the only locker they left open, they planted a pair of replica woman’s legs. Upon opening the locker, the horrified commuters were faced with the severed limbs, and a toe-tag that displayed the Psychothriller logo and a QR code that allowed them a promo sample download of a “Terminal 3” audiobook from the series.
Click on the image below to play the Locker Shocker video in YouTube (HD)
The Locker Shocker campaign was developed at Saatchi & Saatchi Frankfurt by copywriter Gisela Schmitz and art director André Sendel, executive creative director Jörg Riommi, agency producer Iris Teubert. Filming was produced at Gehrisch und Krack, Frankfurt.