Psychothriller Locker Shocker

Psychothriller.de, a company that publishes thriller and suspense audiobooks in Germany, promoted their new crime series, “Terminal 3″, by planting a pair of replica woman’s legs in lockers in Frankfurt and Berlin. Over two days in January 2012, Saatchi & Saatchi reserved all the free lockers at two main subway and bus stations in Frankfurt a. M. and Berlin. In the only locker they left open, they planted a pair of replica woman’s legs. Upon opening the locker, the horrified commuters were faced with the severed limbs, and a toe-tag that displayed the Psychothriller logo and a QR code that allowed them a promo sample download of a “Terminal 3″ audiobook from the series.

Psychothriller Locker Shocker


Click on the image below to play the Locker Shocker video in YouTube (HD)

Credits

The Locker Shocker campaign was developed at Saatchi & Saatchi Frankfurt by copywriter Gisela Schmitz and art director André Sendel, executive creative director Jörg Riommi, agency producer Iris Teubert. Filming was produced at Gehrisch und Krack, Frankfurt.