POM Wonderful Presents: The Greatest Movie Ever Sold, a film fully financed through product placement from various brands, recently won a Gold Pencil for Branded Content/Cinema at the One Show. The movie, launched in April 2011, unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions.
Click on the image below to play the trailer in YouTube (HD)
Sponsors were provided with brand category exclusivity. The brands that agreed to sponsor the film placed Spurlock front and center in their brand campaigns and advertisements, both on and off-line. Partners have the unique right to promote themselves in association with Spurlock and the film as “The Greatest.” The agreements also stipulate that Spurlock maintains creative control of the film’s content and final edit.
POM Wonderful Presents: The Greatest Movie Ever Sold is directed by Morgan Spurlock, written by Spurlock and Jeremy Chilnick, and produced by Spurlock, Chilnick and Abbie Hurewitz through Spurlock’s production company, Warrior Poets, along with Snoot Entertainment producers Keith Calder and Jessica Wu.
Sponsorship, in funding and production provision, for the Greatest Movie Ever Sold included Pom Wonderful (above-the-title-billing), Mane ‘n Tail, Amy’s Kitchen, The Aruba Tourism Authority, Ban, Carrera Sunglasses, Get It For Free Online, Hyatt, JetBlue, KDF Car Wraps, Merrell, Mini, Solstice Sunglass Boutique, Trident, Carmex, Movietickets.com, Old Navy, Sheetz, Ted Baker, Petland Discounts, Seventh Generation Inc., Sheetz and Thayers. The city of Altona, Pennsylvania, home of Sheetz, officially changed its name to “POM Wonderful Presents: The Greatest Movie Ever Sold, Pennsylvania”, for 60 days to help Spurlock promote the film.