Playtex for Difficult Little People

Playtex Infant Care advertising for Binky Babies, “For Difficult Little People”, was one of the winners at the Global Awards for health-related advertising honoured in New York earlier this month. Three print advertisements, “Yakuza Baby”, “Punk Girl” and “Tattoo Boy” associate the Playtex brand of pacifier with hard-to-handle babies.

Playtex Yakuza Baby

Playtex Punk Girl

Playtex Tattoo Boy


The Difficult Little People campaign was developed at Grey Healthy People by creative director Chee Guan Yue, art director Ning Li, product manager Kevin Bi, account director Amanda Zolten, planning director Maya Kincaid and global account director Jason Kahner.

Filed under: Playtex, Print