PIMA Paper Airplane Project
Pima Air & Space Museum in Tucson, Arizona, invited local students to compete in the Paper Airplane Project, a contest involving design, construction and flight. The first 300 children between the ages of 6 and 14 who signed up on GreatPaperAirplane.org were eligible to compete to see whose paper airplane can fly the furthest. Arturo, whose plane flew the furthest, won a spot as Guest Engineer on the team challenging the Guinness Book of World Record’s largest paper airplane honors. This massive paper airplane, with Arturo’s name on the nose, was lifted by helicopter to a height of 5,000 feet over the Arizona desert, before being released to fly over a mile. After weeks of salvaging, the Great Paper Airplane, in pieces, is on display at the Pima Air & Space Museum.
Click on the image below to play the case study video in YouTube (HD)
The Paper Plane project was developed at BBDO San Francisco.