PG Tips “Ahhh”, a British television commercial, has won a Yellow Pencil at the D&Ad Awards in recognition of excellence in sound design for film advertising. After a very damp run to the shops, Al (Johnny Vegas) and Monkey get home and warm up with a cosy cup of PG tips tea. As they get the fire going, unpack the shopping, sort out the raincoat and wellies, there are many guttural expressions to describe the myriad of feelings felt. It’s only when the pair sit down in their lazyboy armchairs with a cup of tea in front of the television, that the word becomes “Ahhhhhhh”.
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“Aaah” was developed at Mother London by creative directors/copywriters Stuart Outhwaite and Ed Warren, creative director/art director Ben Middleton, creative directors Mark Waites, Robert Saville and Stephen Butler, agency producer Mike Clear, account director Amy Garrett.
Sound was designed and mixed at Factory, London.