PETA has launched “Living With BWVAKTBOOM” (Boyfriend Went Vegan and Knocked the Bottom out of Me), an advertising campaign timed to coincide with Valentine’s Day. All over the world, regular guys are choosing a vegan diet, unaware of the erotic consequences. As a result, an epidemic is spreading among their “loved” ones: BWVAKTBOOM, “Boyfriend Went Vegan and Knocked the Bottom out of Me.” PETA provides an online support system at bwvaktboom.com to get couples through BWVAKTBOOM and help them go vegan safely.
For years, women have been open to the physical, emotional, and karmic benefits of veganism. But now, more and more men are discovering the perks of a plant-based diet. More specifically, a dramatic increase in their wang power and sexual stamina. Unfortunately, the consequences of all this mind-blowing intercourse can often lead to sex injuries such as whiplash, pulled muscles, rug burn, and even a dislocated hip. Click on the image below to play the Living With BWVAKTBOOM video in YouTube (HD)
Credits
The Living With BWVAKTBOOM TV campaign was developed at Matter by creative director/art director Dan Neri, copywriter Jonathan Koffler and producer Randy Zook, with PETA marketing directors Lisa Lange and Bruce Wieland.
Filming was shot by director Dave Laden via Hungry Man with executive producer Dan Duffy. Editor was Kim Bica at Arcade Edit, with managing partner Damian Stephens and executive producer Deanne Mehling, post producer Kirsten Thon-Webb and assistant editor Nick Rondeau. Colorist was Dave Hussey at Company 3. Online editing and VFX production was done at Airship Post by artist Chris Homel, executive producer Deanne Mehling. Audio post production was done at Lime Studios.
The web campaign was developed at Matter by creative director/art director Dan Neri, copywriters Joe Sgro and Brian Miller. Web production and design was designed In-House. Editor was Nick Rondeau at Arcade Edit.
A woman shares her experience of BWVAKTBOOM. Click on the image below to play the Nevermore video in YouTube (HD)
A man talks us through what he’s doing to cope with BWVAKTBOOM. Click on the image below to play the Prepared video in YouTube (HD)
Yet another PETA ad campaign based on attacking women’s self-image or portraying violence against women as attractive, desirable or funny.
i agree, i am a vegetarian, but i am ALSO a feminist.. and i dont know if this is ignorance on petas part or deliberate… but do not objectify women in order to sell your ideas, also do not glamourize the sexual abuse of women
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This is utterly stupid and sexist. Just everything about it is plain dumb.
I think this is actually a very funny, and effective campaign. PETA did a good job here in making people trying a vegan diet, which in the end saves animals’ lives, to see if BWVAKTBOOM really works.
Jessica seems to enjoy the sex and loves her boyfriend; I mean she’s smiling and brings him back veggies. It doesn’t get any better than that.
Nice job PETA.
It was the same smile you see Rihanna give Chris Brown
I am a 24 year old woman, and I can honestly say that If a guy did that to me, I would call the police and have him arrested.
Clearly this ad was aimed at men’s *ahem* shortcomings. But that is bogus, and I think that this is not only demeaning to women, it is demeaning to men.
Jackhammering someone so hard that they bash their head into the wall DOES NOT make a good lover. If men think that their lover wants something different in the bedroom, ASK THEM.
Don’t change your diet, take pills, or listen to other people tell you “what women/men want.” We all have different wants and needs in the bedroom, and the first step is communication!
So shame on you PETA, for perpetuating the sexual myths that are out there today.
TO ALL MEN: Bigger is not always better, longer is not always better, harder is not always better.
Willingness and communication IS always better!