Persil Starch keeps clothes crisp and wrinkle free. Henkel designed the product for the needs of the Middle East region, especially the GCC (Gulf Cooperation Council region). Men, women and even children in the region pride themselves on wearing clothes (kanduras, abayas and even school uniforms) that are smooth and crisp. It reflects stature, class, upbringing and meticulous attention to grooming. DDB Dubai in this print campaign for Persil Starch dramatized the crispness of the clothes by transforming the people into one-dimensional characters in a three-dimensional world.
The Crispy Clothes campaign (Father, Son and Mother) was developed at DDB Dubai by group creative director Shehzad Yunus, creative directors/ art directors/ copywriters Firas Medrows and Zahir Mirza, account director Heba Elzoaiby, photographer Daryl Patni, retoucher Sanu Raju and 3D illustrator Tarek Samaan.