Persil Color Gel

Henkel‘s Persil Color Gel is being promoted as the way to preserve clothing color in this print advertising campaign featuring clothing-shaped post-it notes. The campaign is designed to simply represent the way the product keeps the color of the fabric intact with every wash, depicted visually as if it’s like discovering a new garment every time.

Persil Green

Persil Yellow

Persil Pink


The Color Gel campaign was developed at DDB Dubai and DDB-Tribal Dusseldorf by copywriter/art director Kapil Mayekar, creative directors Makarand Patil and Kartik Aiyar, retoucher Sanu Raju, photographer Issam Bouini, account team Gabriele Engler and Maren Otto.