Penguin Books In Your Ear

Penguin Books promotion of audio books in Malaysia has won a range of recent advertising awards, including Silver at the 2012 One Show Awards and Black Pencils for Entertainment – Motion Pictures, Plays and Books (Campaign) and Newspaper: Technique & Artistry – Illustration (Campaign) at the Andy Awards, adding to the Bronze Outdoor Lion at Cannes in 2011. Three print ads show characters walking from the outer ear to the inner ear, representing three well known tales: The Piped Piper of Hamelin, The Wizard of Oz, The Jungle Book.

Penguin Audio Books Pied Piper of Hamelyn

Penguin Audio Books The Jungle Book

Penguin Audio Books Wizard of Oz


The Penguin Books Ear campaign was developed at Y&R Malaysia, Kuala Lumpur, by chief creative officer/copywriter Edward Ong, creative directors Marcus Rebeschini and Gigi Lee, copywriter Andrea Yap, art directors Joshua Tay, art director/typographer Yuet Kie Siew, with illustration by Cue Art & Design.

Filed under: Penguin Books, Print

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