Peel Here

UK charity DEBRA has launched “Peel Here“, a Facebook app designed to show what happens to the sufferers of Epidermolysis Bullosa (EB), a painful genetic condition that causes the skin to blister and shear at the slightest friction, or even spontaneously. The Peel Here app features a moving image of a young boy with a plaster over his torso and the invite “Want to know what it’s like to be the parent of a child with EB?”. When the user clicks their mouse over the dressing, which is marked ‘Peel’, and pulls to drag it reveals the blistered skin beneath and the reality of living with the condition every day. The child informs the app user that “EB is a blistering skin condition. When my dressings are changed it can peel away the skin too”. The user is then invited to donate directly; to share the App; and to find out more about the charity, how it supports families and individuals living with EB, and its pioneering research. Launched on the DEBRA Facebook page to mark the beginning of EB Awareness Week (25 – 31 October), the app will be kept online as part of DEBRA’s ongoing awareness drive.

DEBRA Peel Here Boy


DEBRA Peel Here app

DEBRA Peel Here app

DEBRA Peel Here app

Credits

The Peel Here app was developed pro bono at Publicis London by executive creative director Andy Bird, art directors/copywriters Alex Shapowal and Sam Butterfield, producers Clancie-Lee Brennan and Debbie Graves, account directors Nicci Kitchiner and Kelly Grindrod, head of tech Dave Clarke, and technical lead Richard Nelson.