The Panasonic HD CCTV WV-SP 306 Series camera is presented as the way to capture unwanted behaviour in this advertising campaign from Indonesia. The camera provides 720p HD images at 1,280×960 up to 30 frames per second, using a 1.3 Megapixel high sensitivity MOS Sensor. With HD CCTV, criminals and every detail of their crime scene will be captured, as demonstrated in “Fired”, “Snatcher”, “Robber” and “Thief”. The campaign won two gold (outdoor and print), two silver and four bronze awards at Citra Pariwara, Indonesia in December 2011.
The CCTV campaign was developed at Hakuhodo/ HAP, Indonesia, by regional executive creative director Woon Siew Hoh, executive creative director Ray Goh, creative director Bee Lee, art directors Adam Pamungkas, Apiwat Pattalarungkhan, Agristo Satrio, copywriters Lucy Novita and Irvine Prisilia.