Paddy Power We Hear You in Italy
PaddyPower is running “We Hear You”, an advertising campaign focusing on the concerns expressed by football fans. First launched in the UK, the campaign has moved to Italy with a pair of films providing off-beat solutions to corruption and match fixing, designed in response to comments by Facebook fans. “Jesus” (banned by some Italian broadcasters) answers a fan who thinks Italian football is in such a mess that only a miracle can save it. “Billionaire” addresses a fan’s complaint about overpaid footballers.
A desperate Luka Pagni wrote on the Italian version of http://www.facebook.com/paddypower looking for a miracle to tidy up the Italian game. Click on the image below to play the Jesus video in YouTube
James White writes, “Without a billionaire my club is doomed”. Click on the image below to play the Billionaire video in YouTube
The We Hear You campaign was developed at Crispin Porter & Bogusky by executive creative directors Ben Walker and Matt Gooden, working with PaddyPower marketing manager Christian Woolfenden.