PaddyPower is running “We Hear You”, an advertising campaign focusing on the concerns expressed by football fans. First launched in the UK, the campaign has moved to Italy with a pair of films providing off-beat solutions to corruption and match fixing, designed in response to comments by Facebook fans. “Jesus” (banned by some Italian broadcasters) answers a fan who thinks Italian football is in such a mess that only a miracle can save it. “Billionaire” addresses a fan’s complaint about overpaid footballers.
A desperate Luka Pagni wrote on the Italian version of http://www.facebook.com/paddypower looking for a miracle to tidy up the Italian game. Click on the image below to play the Jesus video in YouTube (HD)
James White writes, “Without a billionaire my club is doomed”. Click on the image below to play the Billionaire video in YouTube (HD)
The We Hear You campaign was developed at Crispin Porter & Bogusky by executive creative directors Ben Walker and Matt Gooden, working with PaddyPower marketing manager Christian Woolfenden.