Oreo Pride

Kraft celebration of Oreo‘s centenary this year has taken a controversial turn with the publication of a rainbow themed advertisement on Facebook and Twitter. The Oreo Facebook page has been celebrating birthdays, associating dates with causes and fans. The Oreo cookie is presented with six rainbow colours, red, orange, yellow, green, blue and violet, associated with the words, “June 25″, “Pride” and “Proudly support love!”. Responses have been highly divided, ranging from excitement through to disgust and rejection of the Oreo brand. A petition on Change.com is calling Oreo to make rainbow cookie image into the real thing. June 25 is the date for the flag raising ceremony in Toronto’s Pride Week.

Oreo June 25 Pride


Credits

The Pride Cookie ad was developed at DraftFCB New York by creative directors Jill Applebaum and Megan Sheehan, copywriter Noel Potts, art directors Jared Isle, Mike Lubrano and Jackie Anzaldi.

Filed under: Interactive, Kraft, Oreo, Print

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  • http://aol.com carol

    I luv oreos at any color they make them in all colors for all holidays and I like the new rainbow colors and thanks Oreo I havemade the Oreo my favorite cookie .Thismakes me happy that this company makes cookies for all!

  • MenaceTX

    Get busy moms…You have a lot of pantry and refrigerator clearing to do. Please try to find the compassion and humanity to donate the food you aren’t going to buy anymore (impossible by the way). Also, better think of what to tell the kid’s when they ask why they can’t have it anymore. Here is a convenient list prepared for your next grocery trip. Cheers!

    A1 Steak Sauce
    Africana (Romania)
    Air Crisps
    Ali Coffee
    Alpen Gold (chocolate) (Hungary, Russia)
    Arrowroot biscuits
    Back to Nature
    Bagel-Fuls
    Baker’s (chocolate)
    Balance Bar
    Bassetts Allsorts (sweets) (United Kingdom)
    Better Cheddars
    Boca Burger
    Bonox
    Breakstone’s
    BullsEye Barbecue Sauce
    Cadbury plc
    Café HAG
    California Pizza Kitchen (grocery store items)
    Calumet Baking Powder
    Cameo (biscuits)
    Capri Sun (juice drink)
    Carte Noire
    Cheesybite
    Charada (Peru)
    Cheese Nips
    Cheez Whiz
    Cheezels (Malaysia)
    Chicken in a Biskit
    Chips Ahoy! (cookies)
    Chipsmore (Malaysia, Singapore)
    Christie (Canadian division of Nabisco)
    Claussen (pickles)
    Clight
    Club Social (crackers)
    Cool Whip (non-dairy whipped cream)
    CornNuts (snack food)
    Coronita (Peru)
    Côte d’Or
    Country Time (powdered drink mix)
    Cracker Barrel
    Crystal Light
    Daim (Sweden)
    Dairylea (Europe)
    Delissio (Canada)
    Easy Cheese
    Eden processed cheese (Philippines)
    El Caserío (Spain)
    Estrella (Sweden)
    Field (Peru)
    Fig Newton
    Figaro (Chocolate) (Slovakia)
    Filipinos (snack food) (Spain, Portugal)
    Freia (Norway)
    Fudgee-O (Canada)
    General Foods International
    Gevalia (Sweden)
    Grape-Nuts (breakfast cereal)
    Green & Blacks (chocolate) (United Kingdom)
    Grey Poupon (mustard)
    Handi-Snacks
    Halls (medicated sweets) (United Kingdom)
    Harvest Crisps
    Honey Maid
    Hospitals
    In-A-Biskit (Australia)
    Jack’s Pizza
    Jacobs (Europe)
    Jacob’s (biscuits)
    Japp (Scandinavia)
    Jell-O (gelatin dessert)
    Jet-Puffed Marshmallows
    Jiagai (China)
    Kenco (United Kingdom)
    Knox (gelatin)
    Kong Haakon (Norway)
    Kool-Aid (flavored drink mix)
    Korona (Ukraine)
    Kraft BBQ Sauce
    Kraft Caramels
    Kraft Macaroni and Cheese
    Kraft Dinner (Canada)
    Kraft Easymac
    Kraft Mayo
    Kraft Bagelfuls
    Kraft Peanut Butter (Canada)
    Kraft Singles (pasteurized prepared cheese product)
    Kraft Sandwich Spread
    Kraker Bran
    Lacta (Brazil, Greece)
    Lefèvre-Utile
    Lucky crackers (Taiwan)
    Lunchables
    Lyuks (potato chips) (Ukraine)
    Maarud (potato chips) (Norway)
    Marabou (Sweden)
    Maxwell House (coffee)
    Maynards Wine Gums (sweets) (United Kingdom)
    Mellow Bird’s Coffee (United Kingdom)
    Milka (Europe)
    Miracle Whip (salad dressing spread)
    Miracoli (Germany)
    Mostro (Peru)
    Mikado (United Kingdom)
    Nabisco
    Nabob (coffee) (Canada)
    Natural Confectionery Company (‘natural’ sweets) (Australia & United Kingdom)
    Nilla
    Non-Stop (Scandinavia)
    Nutter Butter
    O’boy (Scandinavia, Estonia)
    O’smile (Taiwan)
    Onko (coffee)
    Oreo (cookie)
    Orchard Crisps
    ORO Saiwa
    Oscar Mayer
    Grated Parmesan cheese
    Pacific crackers (China)
    Philadelphia cream cheese
    Pigrolac
    Planters
    Poiana (Romania)
    Polly-O (cheese)
    Premium (a Nabisco brand of saltine crackers)
    Pretzels
    P’tit Québec
    Prince Polo
    Pure Kraft Salad Dressings
    Ritz
    Ritz Metro
    Royal baking powder
    Saiwa (Italian Division of Nabisco)
    Seven Seas (salad dressings)
    Saimaza (Spain)
    Sanka (decaffeinated coffee)
    Shake ‘n Bake
    Simmenthal (canned meat)
    Snackabouts
    SnackWells
    South Beach Living
    Starbucks (grocery store items)
    Stove Top stuffing
    Suchard
    Svoge (Bulgaria)
    Swiss Crackers
    Sugar Wafers
    Taco Bell (grocery store items)
    Tang
    Tassimo (single-serve coffee machines using pods branded as T-Discs)
    Teddy Grahams
    Terrabusi (Kraft Foods Argentina)
    Terry’s (chocolates)
    Terry’s Chocolate Orange
    Tiger Energy Biscuits (Southeast Asian countries)
    Toasted Chips
    Toblerone (Kraft Foods Switzerland)
    Tombstone (frozen pizza)
    Triscuit (snack cracker)
    Thinsations
    Trakinas
    Trebor (sweets) (United Kingdom)
    Twist
    Twisties (Malaysia)
    Uguan (China)
    Vegemite (Australia)
    Velveeta
    Wheat Thins