Kraft celebrated the Oreo brand’s 100th anniversary in March 2012 with a print advertising campaign using Oreo cookies and a glass to illustrate significant dates from the last century. The History campaign, appearing in print, billboards, Facebook, was centred on a microsite, www.oreo.com/birthday.
1912 | Modern Cubism
1912 | Snow White and the 7 dwarfs on broadway
1912 | Modern cubism
1920 | Prohibition Act
1928 | Invention of the Yo-Yo
1930 | Soccer takes world stage
1946 | Baby Boom Begins
1952 | First 3D movie
1953 | Color TV
1953 | Mount Everest Conquered
1954 | Birth of Rock n’ Roll
1967 | Summer of Love
1969 | First Step on the Moon
1975 | Jaws attacks on-screen
1980 | Pac-Man is born
1992 | Text Messaging Begins
2000 | Millennium bug
2004 | Saturn Exploration
Credits
The Oreo History campaign was developed at DraftFCB, New York, by executive creative director Darren Moran, creative director Megan Williams, group creative director/copywriter/art director Jill Applebaum, creative director/art director Megan Sheehan, copywriter/art director Bob Neuman, executive producer Anthony Nelson, concept team Pierre-Marie Faussurier and Sebastien Zanini, photographer Richard Pierce, designers Yego Moravia, Johnny Por Taing, Bangwool Han, art producer James Kozyra.
