Pixie Davies has won the Best Actress award in the British Arrows Craft Awards in the UK, for her role as the Biscuit Whisperer in “Oreo Explanation”. A charming little girl introduces her father to the Oreo Twist, Lick and Dunk ritual during her play tea party. Failing to resist the temptation of the Oreo, the commercial ends with the Dad sneaking into the kitchen in the middle of the night only to be caught red handed raiding the Oreo pack by his very disappointed daughter! The winning ad is part of a Europe-wide campaign, with similar ads starring French and German children.
Click on the image below to play the Oreo Explanation (UK) video in YouTube
Click on the image below to play the Explanation (France) video in YouTube
Click on the image below to play the Boy and Dog (Germany) video in YouTube
THe Explanation ad is part of a campaign developed at DraftFCB London by executive creative director Mark Fiddes, creative director/art director/copywriter Alistair Ross, associate art director Sebastien Zanini, associate copywriter Pierre-Marie Fausssurier, and agency producer Louisa Moxey.
Filming was shot by director Bruno Chiche via Bare Films (UK) and Quad Productions (France) with producer Helen Hadfield, director of photography Michel Amathieu, production designer Trisha Edwards and production manager Rosie Pike.