Opticana, an optical store chain in Israel, recently ran a pop-up banner advertising campaign on iPhones. Whenever users used their fingers to zoom in on text an image would pop up with the message, “Need to zoom in to see clear? The banner offered free eye tests.
Click on the image below to play the video in YouTube (HD)
The iPhone pop-up banner was developed at Mccann Digital (Erickson) Israel by VP creative Nir Refuah, creative director Ami Alush, copywriters Elav Horwitz and Daniel Barak, and art director Nir Hersztadt.