One Show Pencils for 2012

The One Show has announced the winners of Pencils at the One Show. Best of Show went to Target’s Little Marina” campaign, by Mother New York. The Green Pencil, for the most environmentally conscious work of the year, went to the Vestas Windmade logo, by Droga5. The Client of the year award went to K-Swiss for work featuring Kenny Powers, by 72andSunny Los Angeles.

One Show Gold Pencil


Print/Outdoor/Collateral Pencils

Land Rover Passport Stamps, RKCR Y&R, London, Silver Newspaper/Full Page or Spread – Single
Hasbro, Play-Doh, DDB Paris, Bronze for Newspaper/Full Page or Spread – Single
Kimberly-Clark, See You Later, JWT/Fabrikant, Zurich, Bronze for Newspaper/Full Page or Spread – Single
3M Singapore, Find Your Way, DDB Singapore, Silver for Newspaper/Full Page or Spread – Campaign
Bayer, Tabcin Interruptions, Y&R Argentina, Buenos Aires, Bronze for Newspaper/Full Page or Spread – Campaign.

Samsonite Heaven and Hell

Samsonite, Heaven and Hell, JWT Shanghai, Gold for Magazine/Full Page or Spread – Single
Sony, Wound, TBWA Espana, Madrid, Bronze for Magazine/Full Page or Spread
Volkswagen, Pool, DDB Argentina/Caba, Bronze for Magazine/Full Page or Spread – Single
edding International, Wall of Fame, Kempertrautmann, Hamburg, Gold for Magazine/Full Page or Spread campaign
Volkswagen, Drive Carefully, DDB Argentina, Silver for Magazine/Full Page or Spread campaign

Hot Wheels Loop

Mattel Hotwheels Loop, Ogilvy & Mather Colombia, Bogota, Silver for Out of Home/Billboards – Single
World Kitchen, Corelle Vending Machine, Grey Group China, Shanghai, Gold for Out of Home/Transit & Outdoor Installations, Single
Lego Caterpillar, Ogilvy Malaysia, Kuala Lumpur, Silver for Out of Home/Transit & Outdoor Installations – Single
Tropicana, Billboard powered by Oranges, DDB Paris, Bronze for Out of Home/Transit & Outdoor Installations – Single
Lego, Imagine, Ogilvy Malaysia, Kuala Lumpur, Silver for Out of Home/Transit & Outdoor Installations Campaign

Smart eBall

Daimler, Smart EBall, BBDO Proximity Berlin, Dusseldorf, Gold for Out of Home/Digital/Electronic single or campaign
ASICS, Run With Ryan, Vitro, San Diego, Bronze for Out of Home/Digital/Electronic – Single or Campaign
Samsonite, Heaven and Hell, JWT Shanghai, Gold for Collateral/Posters – Single
P&G Bounty, Bounty Picks It Up – Soup, Leo Burnett, Toronto, Silver for Collateral/Posters – Single
Sony Playstation, Wound, TBWA\Espana, Madrid, Bronze for Collateral/Posters – Single
P&G, Bounty Picks It Up – Ice Cream, Leo Burnett, Toronto, Bronze for Collateral/Posters – Single
Penguin Books, The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book, Y&R Malaysia, Kuala Lumpur, Silver for Collateral/Posters Campaign
Volkswagen, Drive Carefully, DDB Argentina/Caba, Bronze for Collateral/Posters – Campaign

Pictionary Quick Draw Jet

Mattel, Wrestler, Ogilvy Malaysia, Kuala Lumpur, Gold for Collateral/P.O.P. and In-Store – Single
Mattel, T-Rex, Ogilvy Malaysia, Kuala Lumpur, Gold for Collateral/P.O.P. and In-Store – Single
P&G Fashion Laundry, Ace Saatchi & Saatchi, Manila, Makati, Bronze for Collateral/P.O.P. and in-Store – Single
Mattel, Pictionary Quick Draw Wins, Ogilvy Malaysia, Kuala Lumpur, Gold for Collateral/P.O.P. and In-Store – Campaign
Beko, The Recorded Contents, TBWA Istanbul, Silver for Collateral/P.O.P. and In-Store, Campaign
Jameson, Pub Paintings, TBWA\Chiat\Day, New York, Bronze for Collateral/P.O.P. and In-Store Campaign
Anta, Shoebox Installation, JWT Shanghai, Bronze Collateral/P.O.P. and In-Store Campaign

Austria Solar, The Solar Annual Report 2011, Serviceplan, Munich, Gold for Collateral/Promotional Items

Endangered Wildlife Trust Rhino

Endangered Wildlife Trust, The Last Ones Left, Gold for Public Service Newspaper or Magazine – Campaign
Amnesty International, Mugshots, Fuel Euro RSCG, Lisbon, Bronze for Public Service/Newspaper or Magazine Campaign

Exit Deutschland, Trojan Shirt, Grabarz & Partner, Hamburg, Gold for Public Service Collateral – Single
Alive, Dead Man Cooking, Jung von Matt, Hamburg, Silver for Public Service/Collateral – Single
Casa do Zezinho, Share With Those In Need, AlmapBBDO Sao Paulo, Bronze for Public Service/Collateral – Single
Steve Jobs Moment of Silence, KNARF New York, Bronze for Public Service/Collateral – Single
AMIS, Office, Ogilvy Mexico, Bronze for Public Service, Television – Single
Ad Council, Adopt US Kids Campaign, Kirshenbaum Bond Senecal + Partners, New York, Bronze for Public Service/Television – Campaign

Radio Pencils

HBO/Eastbound and Down, Hotel Bar, Gold for Consumer Radio/Single
Craftsman, Ark, Y&R Chicago, Silver for Consumer Radio/Single
Mai Tan, Killer Bees, Dentsu Y&R Bangkok,, Bronze for Consumer Radio/Single
HBO/Eastbound and Down, Eastbound and Down, Gold for Consumer Radio/Campaign
Peugeot, Reaction Time, Euro RSCG Zurich, Silver for Consumer Radio/Campaign
Henkel, Sticked Campaign, DDB Mexico, Bronze for Consumer Radio/Campaign
HMTM, The Absolute Pitch, Gold for Public Service/Radio – Single
Nelson Mandela Foundation, Nelson Mandela, Silver for Public Service/Radio – Single
Fly FM, Rewind, Bates Malaysia, Kuala Lumpur, Bronze for Public Service/Radio – Single
BFM, Anytime, McCann Erickson Malaysia, Bronze for Public Service/Radio – Campaign

Land Rover Pathological Liar commercial

Television/Cinema/Non Broadcast Online Pencils

Land Rover, Pathological Liar, Y&R New York, Gold for Consumer Television/60 sec Single
ESPN, Brand: Shake on it, Wieden+Kennedy NY, Silver for Consumer Television/60 sec – Single
New Era, Alec’s Kidney, Brooklyn Brothers, Bronze for Consumer Television/60 sec – Single
Levi’s Legacy, Wieden+Kennedy Portland, Bronze for Consumer Television – Single
Old Spice, Vending Machine, Wieden+Kennedy, Gold for Consumer Television/30 sec – Single
Old Spice, Bounce, Wieden+Kennedy, Gold for Consumer Television/30 sec – Single
Wrigley, Starburst Dog, Bronze for Consumer Television/30 sec – Single
Volkswagen, Translator, AlmapBBDO, Sao Paulo, Bronze for Consumer Television/30 sec – Single
Walmart, Younger Skin, The Martin Agency, Bronze for Consumer Television/30 sec – Single
Walmart, Conveyer Belt #2, The Martin Agency, Bronze for Consumer Television/30 sec – Single
DIRECTV, Cable Effects, Grey New York, Bronze for Consumer Television/30 sec

Old Spice Charmin

Old Spice, Charmin, Wieden+Kennedy, Portland, Gold for Consumer Television/20 sec & under
Aldi, Tea, McCann Manchester/Presbury, Bronze for Consumer Television/20 secs and under
ESPN This Is Sports Center, Photo Album, Wieden+Kennedy, New York, Bronze for Consumer Television/20 seconds & under
Aldi Like Brands, McCann Manchester, Bronze for Consumer Television/20 seconds and under – campaign

Old Spice, Smell is Power, Wieden+Kennedy, Portland, Gold for Consumer Television Commercials of various length – campaign
New era, Rivalry Part I, Brooklyn Brothers, New York, Silver for Consumer Television/Commercials of Var. Length, Campaign
HBDO, Watch Something You Haven’t Seen TV campaign, Bronze for Consumer Television/Commercials of Various Length – Campaign

Harvey Nichols, Walk of Shame, DB UK, London, Bronze for Consumer Television/UNder $80k Budget – Single

Kia Dream Drive

Kia, Drive The Dream, David&Goliath, Los Angeles, Gold for Consumer Television/Over 60sec – single
Canal Digital, The Man Who Lived in a Film, Try/Apt, Oslo, Silver for Consumer Television/Over 60 second – single
Destiados, 1882 Anxious People and a Pen Cap, Madre, Buenos Aires, Bronze for Consumer Television/Over 60sec, Single
Jordan, Love The Game, Wieden+Kennedy NY, Bronze for Consumer Television/Over 60sec – single
Heineken, The Date, Bronze for Consumer Television/Over 60sec – single

Canal+ The Bear

Canal+, The Bear, BETC, Paris, Gold for Cinema/Advertising/Short Form – Under 90 sec – Single
Harvey Nichols, Walk of Shame, DDB UK, London, Silver for Cinema Advertising/Short Form – Under 90sec, Single
Lion Nathan, Boags Russell Falls, Publicis Mojo, Sydney, Bronze for Cinema Advertising/Short Form, Under 60sec – Single

Doritos Dip Desperado

Pepsico Doritos, Dips Desperado, Gold for Cinema Advertising/Long Form: 90sec and over – Single
Mr Pizza, The True Origins of Pizza, SS+K, New York, Silver for Cinema Advertising/Long Form 90secs and lover – Single
Carlsberg, Bikers, Duval Guillaume Modem, Brussels, Silver for Cinema Advertising/Integrated Cinema Experience

K-Swiss Kenny Powers MFCEO

K-Swiss, MFCEO, 72andSunny, Los Angeles, Gold for Non-Broadcast/Online
MTV Brasil, Balloons, Loducca, Sao Paulo, Silver for Non-Broadcast/Online
Wrigley Canada, Skittles Cat, BBDO Toronto, Bronze for Non-Broadcast/Online

Volkswagen, Tiguan Cross Country, DDB Sydney, Bronze for Branded Content/Television

Warrior Poets, POM Wonderful Presents: The Greatest Movie Ever Sold, Warrior Poets, NY, Gold for Branded Content/Cinema
Pepsico Doritos, Dips Desperado, AMV BBDO, London, Silver for Branded Content/Cinema

K-Swiss, MFCEO, 72andSunny, Gold for Branded Content/Online
Canal+, The Bear, BETC Euro RSCG, Los Angeles, Silver for Branded Content/Online
H&R Block, Second Look Detroit, Fallon, Minneapolis, Bronze for Branded Content/Online
Chevrolet, OK Go Needing Getting, Goodby Silverstein & Partners, San Francisco, Bronze for Branded Content/Music Videos

Burger King, Whopper Lust, Crispin Porter + Bogusky, Boulder, Gold for Branded Content/Games
Urban Ministries of Durham, Spent, McKinney/Durham, Silver for Branded Content/Games
Sony Electronics, Oceans of Treasures, 180LA, Los Angeles, Bronze for Branded Content/Games

Special Awards

Daimler, Smart EBall, BBDO Proximity Berlin, Dusseldorf, Gold for Innovation in Advertising/Single or Campaign
Wrigley Canada, Skittles Touch The Rainbow, BBDO Toronto, Silver for Innovation in Advertising/Single or Campaign
UNICEF, Good Shirts, BBH New York, Bronze for Innovation in Advertising/Single or Campaign
Jordan, The Explosive Game, Wieden+Kennedy, New York, Silver for Experiential Advertising/Events and Competitions
Troy Public Library, Book Burning Party, Leo Burnett Detroit, Silver for Experiential Advertising/Events and Competitions
Noah Animal Protection, Code: Noah, Jung von Matt, Hamburg, Gold for Experiential Advertising/Events and Competitions
Target, Little Marina, Mother New York, Gold for Experiential Advertising/Installations
Daimler, Mercedes Invisible Drive, Jung von Matt, Hamburg, Silver for Experiential Advertising/Installations
Engagement Citroyen, The Return of Dictator Ben Ali, Memac Ogilvy Label, Tunis
K-Swiss, MFCEO, 72andSunny, Los Angeles, Gold for Integrated Branding/Consumer Campaign
Old Spice, Mano y Mano on el Bano, Wieden+Kennedy Portland, Silver for Integrated Branding/Consumer Campaign
Kandia Dulce, American Rom, McCann Erickson Romania, Bronze for Integrated Branding/Consumer Campaign
United Colors of Benetton, UNHATE, 72andSunny, Los Angeles, Gold for Integrated Branding/Public Services campaign
Greenpeace, Oil on Canvas, Publicis Mojo Auckland, Silver for Integrated Branding/Public Service campaign
Sydney Dogs and Cats Home, Limited Edition, M&C Saatchi Sydney, Bronze for Integrated Branding/Public Services Campaign
Foot Locker Europe, Sneakerpedia, SapientNitro, London, Silver for Brand Transformation/Single
American Express, Small Business Gets an Official Day, Crispin Porter Bogusky/Digitas, Boulder, Bronze for Brand Transformation/Single

Filed under: Awards, One Show

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