Omega Start Me Up for Olympics
Omega has launched “Start Me Up”, a television and online commercial celebrating 80 year since the company’s first timing of the Olympic Games, 50 years since the formation of the Rolling Stones. Set to the 1981 Rolling Stones track “Start Me Up”, the commercial features Chinese diver Qiu Bo, U.S. swimmer Natalie Coughlin, British heptathlete Jessica Ennis, U.S. sprinter Tyson Gay, South African swimmer Chad Le Clos and U.S. pole vaulter Jenn Suhr, all Olympic hopefuls and OMEGA Brand Ambassadors. The focus is on the athletes’ routines and concentration in the pivotal minutes and seconds before competition, a moment in time for each athlete that can set the tone for a potentially life-changing performance. Omega is promoting the London 2012 Olympics campaign on omegawatches.com/london2012, @omegawatches, and the Twitter hashtag #StartMeUp.
Start Me Up Credits
“Start Me Up” was remixed especially for the commercial by producer Don Was.