Old Spice Champion Will Live Forever

Old Spice has produced “I Will Live Forever”, a new television commercial in the “Believe in Your Smellf” campaign, part of P&G advertising related to the 2012 Olympics in London. A lightly built man is transformed into a champion as he listens to Old Spice self-improvement tapes on his Old Spice walkman, emerging as a swimming champion, the winner of many Olympic events, the solver of world problems and even the face on a line of premium table crackers.

Old Spice Champion with Medals I Will Live Forever

Luxury. Comfort. Privilege. Muscles. These benefits and more could all be yours, when your eyes watch this commercial. Click on the image below to play the I Will Live Forever video.

Old Spice Champion Funeral I Live Forever
Old Spice Champion Trophies I Live Forever

Live Forever Credits

The Believe In YourSmellf campaign was developed at Wieden+Kennedy Portland by executive creative directors Mark Fitloff and Susan Hoffman, creative directors Jason Bagley and Craig Allen, copywriter Jason Kreher, art director May Stinson, agency executive producer Ben Grylewicz, and agency producer Jeff Selis.

Filming was shot by director Tim Godsall via Biscuit Filmworks with executive producer Holly Vega and line producer Rick Jarjoura

Editor was Geoff Hounsell at Arcade Edit with editor Ali Reed. Visual effects were produced at The Mission Studio by VFX supervisor Rob Trent and producer Diana Cheng.

Music was produced at Tonefarmer by producer Tiffany Senft. Sound was mixed at Lime Studios by Joel Waters with producer Jessica Locke.