Old Spice has produced “I Will Live Forever”, a new television commercial in the “Believe in Your Smellf” campaign, part of P&G advertising related to the 2012 Olympics in London. A lightly built man is transformed into a champion as he listens to Old Spice self-improvement tapes on his Old Spice walkman, emerging as a swimming champion, the winner of many Olympic events, the solver of world problems and even the face on a line of premium table crackers.
Luxury. Comfort. Privilege. Muscles. These benefits and more could all be yours, when your eyes watch this commercial. Click on the image below to play the I Will Live Forever video in YouTube (HD)
The Believe In YourSmellf campaign was developed at Wieden+Kennedy Portland by executive creative directors Mark Fitloff and Susan Hoffman, creative directors Jason Bagley and Craig Allen, copywriter Jason Kreher, art director May Stinson, agency executive producer Ben Grylewicz, and agency producer Jeff Selis.