Nikon is running “Joy Ride,” a long-form commercial highlighting the new Nikon D800 camera. Shot entirely on the new Nikon D800, with Nikkor lenses, the five minute spot follows a biker as he rides through the streets of Chicago at night to his work in a maternity ward. The film is designed to showcase the camera’s high resolution 36.3-megapizel FX-format CMOS sensor, 91,000-pixel RGB Matrix Metering System, Advanced Scene Recognition System, NIKKOR lens compatibility and full HD 1080p video, along with full manual control, uncompressed HDMI output, and low-light video capability driven by Nikon’s latest EXPEED 3 image.
Check out the video here:
Watch the behind-the-scenes video:
Filming was shot by director Sandro Miller via Cap Gun Collective, Chicago, with writer/creative director William Perry, creative consultant Richard de Aragues, executive producer Matt Abramson, producer Caitlyn Parks, and director of photography Anthony Arendt.
Editor was Alaster Jordan at Whitehouse Post with assistant editor Matt Jameson and producer Laurie Adrianopoli. Colorist was Fred Keller at Filmworkers Club with finishing editor Justin Winkler and producer Derek de Board.
Music was produced at Yessian by executive creative director Brian Yessian, composer Mark Chu and sound designer Jeff Dittenber.