Nikol window cleaning wet wipes, the Hogla-Kimberly Clark brand in Israel, is presented as the best way to clean windows in this print advertising campaign from Israel. Barack Obama, Queen Elizabeth and Nicolas Sarkozy are shown with their faces squeezed against windows. “Stop using newspapers”.
Credits
The Cleaning Wet Wipes campaign was developed at Gitam BBDO, Israel, by chief creative officers Guy Bar and Danny Yakobowitch, art director Noga Kara, copywriter Tomer Abramovitch, VP client service Elika Merhavi, account executive Idit Zemmer, account manager Naama Tehori, and photographer Lior Nordman.
Wondering if they used lookalikes, or if that’s just some awesome Photoshop work.