Nike Special Bench

Nike’s Special Bench has been making an appearance in the parks of Brazil. Runners looking for a rest are greeted with the phrase “Corra” (Run) and a bench with nowhere to sit.

Nike Bench


Credits

The Special Bench project was developed at F/Nazca Saatchi & Saatchi, Sao Paulo, by creative directors Eduardo Lima and Fabio Fernandes, head of art Joao Linneu, art director/copywriter Juliana Utsch, and photographer Luciana Dal Ri.

  • http://www.studymarketing.org Eric Antariksa

    Amazing bench !! The idea behind this bench is truly inspiring and innovative. Great pics.