Nike has launched “Parallel Journeys”, a commercial celebrating the millions of young cricket athletes in India who relentlessly pursue perfection in the sport, no matter where they are or on what field they play. Parallel Journeys parallels the journey of hard work, training and dedication young cricketers take to achieve success, just as India’s elite athletes do, bringing to life the pursuit of greatness in the many parallel worlds of India’s cricket crazy bloodline that Bleed Blue.
The Parallel Journeys commercial traverses the length and breadth of the country capturing the determination, passion and aspiration through the eyes of every young cricket aspirant while also depicting a similar journey that Team India’s elite athletes including Virat Kohli, Zaheer Khan, Ajinkya Rahane, R Ashwin, MS Dhoni, Yuvraj Singh take to uphold their dream to represent their country at the highest level of the sport. Click on the image below to play the Parallel Journeys video in YouTube (HD)
The television ad created by JWT India, Bangalore by creative director Senthil Kumar, films department team Anupama Ahluwalia, Kaushal Thakkar, Parimala George, client services director Meeta Bharvani, accout managers Karthik Katti and Shri Pendakur working with Nike India marketing director Avinash Pant and brand connections manager Varun Puri.
Music was directed by Dhruv Ganekar, with vocal percussionist Taufiq Qureshi.