Nike Make It Count

Nike “#MakeitCount” campaign, launched earlier in 2012, features eleven athletes in three countries, including Mo Farah (400m Runner), Mark Cavendish MBE (Cyclist), Luol Deng (Basketball), Paula Radcliffe MBE (Marathon), Rio Ferdinand (Football), Perri Shakes-Drayton (Hurdles), and Jack Wilshere (Football). The Nike Make It Count campaign was launched with posters in Nike Town Oxford Street’s windows and ground floor, moving on to a billboard and digital media placement, and an exhibition of the photography at Nike’s 1948 store.

Nike Make It Count Exhibition

Perri Shakes-Drayton is a European Championships 400m hurdles bronze medallist born and bred in London’s East End. Click on the image below to play the video.

Mark Cavendish is the world’s fastest cyclist, currently holding both the Tour de France green jersey and world champion rainbow jersey. This is how he’s going to #makeitcount in 2012. Click on the image below to play the video.

Mo Farah is the 5,000m world champion and 5,000m and 10,000m European champ. This is how he’s going to #makeitcount this year. Click on the image below to play the video.

Jack Wilshere is the youngest ever player to represent Arsenal in the league — he came through the youth ranks and made his international debut by the humble age of 19. This is how he is going to #makeitcount in 2012. Click on the image below to play the video.

Rio Ferdinand has played over 250 games for Manchester United and has been capped by his country 81 times. This is how he’s going to #makeitcount in 2012. Click on the image below to play the video.

In 2011 Luol Deng and the Chicago Bulls finished with the best record in the league, but fell just short of reaching the NBA Finals. The British forward now has his sights set on achieving his ultimate goal before returning to his home town to represent his country. This video shows how he’s going to #makeitcount in 2012. Click on the image below to play the video.

Nike Make It Count Credits

The Nike Make It Count campaign was developed at Wieden & Kennedy London, by executive creative directors Tony Davidson and Kim Papworth, creative directors Darren Wright and Guy Featherstone, and at AKQA London by executive creative director Duan Evans, creative director Simon Schmitt, creatives Guy Bingley, Carlos Matias

Photographer was Adam Hinton at ManaMedia UK Ltd with producer Nikki Carter. Filming was shot by Joe Roberts via PD3.

Nike Make It Count Exhibition
Nike Perri Shakes Drayton
Nike Mark Cavendish
Nike Luol Deng9
Nike Rio Ferdinand
Nike Jack Wilshere
Nike Mo Farah