Nike KobeSystem Over The Top

Nike has launched a celebrity-rich advertising campaign for #KobeSystem in which NBA basketball star Kobe Bryant delivers motivational talks to people who have already achived in their field. “Where do you go from the top? You go over the top.” Bryant’s winning KobeSystem philosophy is grounded in his proven ability to adapt to succeed as a player and also reflected in his revolutionary new signature shoe, the Nike Kobe VII System Supreme.

Nike KobeSystem

Kobe Bryant delivers a motivational speech to Dwayne Wade, Aziz Ansari, P-Rod (Paul Rodriguez), Lamar Odom, Hope Solo, Lebron James, Jerry Rice, Landon Donovan, Leehom Wang, Tony Robbins, Serena Williams, Kanye West, Richard Branson, Jerry Rice, Yeezy. Click on the image below to play the Welcome to the KobeSystem video.

Click on the image below to play the Aziz Ansari video.

Click on the image below to play the P-Rod (Paul Rodriguez) on KobeSystem video.

Click on the image below to play the Jerry Rice on KobeSystem video.

Click on the image below to play the Everyone is on KobeSystem video.

KobeSystem Credits

The KobeSystem campaign was developed at Wieden+Kennedy, Portland.

Filming was shot by director Jody Hill.

Filed under: Commercials, NBA, Nike

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