Nike Brasil x Brasil
Nike has introduced the new uniform for Brazil’s national football team with Brasil x Brasil, a television commercial in which Brasil plays its toughest adversary, Brasil. Besides athletes from the team, the commercial features athletes from the team along with Argentinian footballer Javier Mascherano and Brazilian mixed martial arts world champion Anderson Silva.
The Brazilian team faces his greatest adversary. Watch the movie with the moves of the most anticipated showdown of all time. Click on the image below to play the Brasil x Brasil video in YouTube
The new kit marks a return to tradition with a classic, authentic design that recognizes the country’s glorious football history. The shirt boasts a clean yellow body and a classic V-neck collar with a thin green trim. The shirt also features deep green cuffs, which can be turned over to reveal the rallying cry of Nascido Para Jogar Futebol (“Born to Play Football”) written in the style of Pichacao, a distinctive form of urban graffiti.
The new away kit contains the same distinctive features as the home kit, but is entirely in varsity royal blue with yellow trim. The shorts are blue, and for the first time feature a thick yellow stripe along each side. The socks are blue with a tonal band of diamonds around the center.
The Brasil x Brasil campaign was developed at F/Nazca Saatchi & Saatchi, São Paulo, by creative directors Fabio Fernandes and Eduardo Lima, art directors João Linneu and Theo Rocha, copywriter Thiago Carvalho and Eduardo Lima, head of art João Linneu, executive producers Fernando Carvalho and Andree Pinho, planners José Porto, Utymo Oliveira, Diego Dumont, Livia Pinheiro, account director Marcello Penna, account managers Gisela Assumpção and Camila Hamaoui, client team director Guilherme Glezer, agency producers Regiani Pettinelli and Renato Chabuh, Nike account team Gustavo Saab.