NHS has launched Stoptober, an integrated advertising campaign in the UK encouraging people to stop smoking for 28 days through the month of October. The campaign is on Twitter, @Stoptober, and is featured on the NHS SmokeFree Facebook page, microsite and Youtube channel. The Department of Health campaign, backed by Cancer Research UK and the British Heart Foundation, will involve television and radio adverts, a daily messaging service, smartphone apps and roadshows around the country.
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Filming was produced by BigBalls Films, London.
Music is Going to Bristol by Jason Tarver.