EA Sports is promoting the NHL 13 game package with “Our Game”, a commercial packed with cultural touchstones from practice drills at dawn to octopus on ice. The spot reveals a hockey zealot’s truth: hockey’s much more than a game, it’s a way of life.
Click on the image below to play the Our Game (Extended Version) video in YouTube (HD)
The Our Game spot was developed at Heat by executive creative director Steve Stone, creative director Warren Cockrel, associate creative director Anna Rowland, senior art director Mark Potoka, senior copywriter Ben Salsky, executive content producer Brian Coate, content producer Anna Askew, business affairs director Russ Nadler, director of client services Aaron Lang, account manager Graeme Lee-Wingate and assistant account manager Lauren Peck, working with EA Sports senior director advertising and media Dana Glazer Marineau and director advertising and media Dustin Shekell.
Filming was shot by director Josh Taft via Supply & Demand Integrated, Los Angeles, with director of photography Don Davis, production designer John Hammer, executive producer Kira Carstensen, line producer Josh Porter.
Editor was Kim Bica at Arcade Edit, Los Angeles, with assistant editor Kelly Henson, executive producer Nicole Visram, and producer Denice Hutton.
Conform/visual effects was produced at Ntropic, Los Angeles, by creative director Nathan Robinson, Flame artists Nathan Robinson, Matt Tremaglio, Jesse Boots, MB Emigh, producer Fawn Fletcher, and head of production Melissa Warhaftig.
Telecine was produced at Company 3, Santa Monica, by producer Denise Brown and colorist David Hussey.
Sound and music were produced at Beacon Street Studios, Venice, by mix and sound design engineer Paul Hurtubise, producers Caitlin Rocklen and Leslie DiLullo. Music is “Askher”.