NBC Brotherhood of Man

NBC‘s Super Bowl promo, “Brotherhood of Man”, has been released online as a 3:51 minute music video showcasing the stars from some of the network’s most popular shows. The spot begins with Alec Baldwin and Tina Fey on the set of 30 Rock before entering musical mode and swinging through The Office, Parks and Recreation, Community, Law & Order: SVU, Smash, Saturday Night Live, Parenthood, Tonight Show with Jay Leno, Today show, Harry’s Law, The Biggest Loser, The Apprentice and Late Night with Jimmy Fallon. Music is “Brotherhood of Man” from the 1967 musical comedy, How to Succeed in Business Without Really Trying, revived on Broadway in 2011.

NBC Brotherhood of Man ad with cast of Community

Click on the image below to play the NBC Brotherhood of Man video.

NBC Brotherhood of Man Credits

The Brotherhood of Man campaign was developed at Triple Double by creative director/writer/executive producer Allan Broce, writer/producer Steve Elliott and producer Joanna Topetzes

Filming was shot by director Taika Waititi via Hungry Man with director of photography John Lindley, co-executive producers Hank Perlman and Bryan Buckley, executive producer Kevin Byrne, line producer Tom O’Malley, and choreographer Jennifer Hamilton.

Editors were Nelson Leonard and Owen Plotkin at The Now Corporation with executive producer Nancy Finn.

Colorist was Tim Masick at Company 3 with producer Tara Dowd.

Online/VFX was produced at Suspect by VFX supervisor/lead Flame artist Tim Crean and producer Tsiliana Jolson.

Sound was mixed at Sound Lounge by mixer Tom Jucarone and executive producer Jill Silberstein. Music was produced at Beacon Street Studios by music arrangers/composers Andrew Feltenstein and John Nau, and producer Adrea Lavezzoli.