National Lottery Olympic Mother

The National Lottery funding of athletes is promoted in “Mother”, a commercial inspired by the story of 800 metres runner Jenny Meadows’ mother. Barbara Meadows was unable to compete at a professional level due to lack of funding. The commercial explores a woman’s joy and pride as she watches her daughter achieve Olympic glory, made a reality for her daughter because of National Lottery funding.

National Lottery Barbara Meadows

Click on the image below to play the 120 seconds Mother commercial

Mother Credits

The Mother ad was developed at AMV BBDO, London, by art director Adrian Rossi, copywriter Alex Grieve, agency producers Holly Pienaar and Olly Chapman, planners Michael Lee, Emily Harlock, Alaina Crystal, account management team Sarah Douglas, Lee Simpson, Kate Edwards and Robyn Puttergill.

Filming was shot by director Martin De Thurah via Academy Films, London, with producer Simon Cooper, and director of photography Lasse Frank.

Editor was Mikkel Nielsen at The Quarry, London.

Post Production was done at The Mill, London, by VFX producer Matt Williams, creative director Hitesh Patel, 2D Lead Artists Richard De Carteret, 3D lead artist Alex Hammond, 2D artists Brad Woods, 3D artists Paul Donnellan, Allyn Lawson, colourist Aubrey Woodiwiss.

Sound was produced at Factory, London. Music, “Bolero – Red Film”, by Zbigniew Preisner from the The Krystof Kieslowski film Three Colours Red, was produced at Tonic Music, London.

Media was planned by Simon Jenkins at MPG.