The National Lottery funding of athletes is promoted in “Mother”, a commercial inspired by the story of 800 metres runner Jenny Meadows’ mother. Barbara Meadows was unable to compete at a professional level due to lack of funding. The commercial explores a woman’s joy and pride as she watches her daughter achieve Olympic glory, made a reality for her daughter because of National Lottery funding.
Click on the image below to play the 120 seconds Mother commercial in YouTube (HD)
The Mother ad was developed at AMV BBDO, London, by art director Adrian Rossi, copywriter Alex Grieve, agency producers Holly Pienaar and Olly Chapman, planners Michael Lee, Emily Harlock, Alaina Crystal, account management team Sarah Douglas, Lee Simpson, Kate Edwards and Robyn Puttergill.
Editor was Mikkel Nielsen at The Quarry, London.
Post Production was done at The Mill, London, by VFX producer Matt Williams, creative director Hitesh Patel, 2D Lead Artists Richard De Carteret, 3D lead artist Alex Hammond, 2D artists Brad Woods, 3D artists Paul Donnellan, Allyn Lawson, colourist Aubrey Woodiwiss.
Media was planned by Simon Jenkins at MPG.