NATAL Trauma

NATAL, Israel Trauma Center for Victims of Terror and War, has released a poster targetting recently discharged combat soldiers who may suffer from trauma from their IDF service. A man carries his clone through the streets, the tag line, “You don’t need to haul your trauma with you”.

NATAL War Trauma Poster


The Trauma Poster campaign was developed at Y&R Israel, Tel Aviv, by chief creative officer Benni Bronski, creative director Sagi Blumberg, art director Asi Gurtenberg, executive client director Tal Fishbain, account supervisor Sivan Talmor, account manager Adi Sharon, with photography by Menachem Reiss processed by Boaz Rozenberg and Avishai Pasha Keshet.

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