MTV Gif Me More Party

MTV Mobile Europe has launched GIF ME MORE PARTY, a campaign that depicts the life of 5 young people who manage to manœuvre their way through complicated situations by using creative features and functionalities offered by MTV Mobile. GIF ME MORE PARTY’s digital element is an interactive, multi-POV web experience, merging interactive video clip, artistic collaboration (with Californian act Death Grips), gaming and media platform. www.gifmemoreparty.com introduces visitors to a wild poolside party through the eyes of 50 different guests.

MTV Gif Me More Start


MTV Gif Me More Party Start

MTV Gif Me More

MTV Gif Me More

MTV Gif Me More Characters

MTV Gif Me More Digital

MTV Gif Me More

MTV Gif Me More Alex the Smuggler

MTV Switching in Progress

Credits

The MTV Gif Me More Party campaign was developed at Buzzman, Paris, by creative director Georges Mohammed-Chérif, general manager Thomas Granger, art director/copywriter We Are From LA, account managers Julien Levilain, Antoine Ferrari, Chloé Crémois, strategic planner Julien Ortega Plaza, TV producers/art buyers Vanessa Barbel, Elodie Poupeau, digital producers Laurent Marcus, Julie Bourges, social media team Hubert Munyazikwiye and Thomas Schmitt.

Filming was produced at Iconclast by producer Emmanuel Reyé and head of production Julien Floutard.

Web design was by Les 84.

Music is “I’ve Seen Footage” by Death Grips.

Filed under: Commercials, Interactive, MTV

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  • Nina

    This is a very interesting post! I am studying Social Media Theory & Practice with @dr4ward at @NewhouseSU and I subscribe to your blog. I think this campaign will definitely draw in young people, but I wonder if the amount of energy spent creating it will translate into people actually using MTV Mobile. I also wonder how they are disseminating the campaign – is it just online? #NewhouseSM4