The MTV Exit Foundation (USAID, AUSAID & Walk Free) is collaborating with Canadian rock band Simple Plan to launch “This song changed my life”, a short film and music video tackling human trafficking and child exploitation. The campaign uses crowd-sourced lyrics from fans on Twitter, expressed in films directed by Australian film director Ash Boland, selected for a global release across all MTV platforms in 68 countries.
Click on the image below to play the This Song Changed my Life music video in YouTube (HD)
Curious Film has also contributed an original short film for MTV EXIT, which it will theatrically distribute with selected Curious films via its acclaimed Australasian film distribution division. The This Song Changed My Life project will be screened at grass roots pop-up open-air screenings in villages across Asia. The goal of these events is to reach out and communicate to children who are most at risk.
The campaign was developed at 18 Feet & Rising, Sydney, by executive creative director Dejan Rasic, creative director Derrick Kim, working with MTV Exit campaign director Matt Love and head of creative and content Rebecca Mok.