Mr Kipling Jubilee Celebrations
Mr Kipling, the British bakery brand, is running a national advertising campaign celebrating the Queen’s Diamond Jubilee, featuring Mr Kipling’s celebratory special Jubilee editions, Great British Fancies and the new Victoria Mini Classics recipe, as well as some of Mr Kipling’s classic cakes. “Party”, “Guards” and “Parade” feature miniature figurines enjoying the Jubilee celebrations.
The Jubilee campaign was developed at JWT, London, by executive creative director Russell Ramsey, creatives Mark Campion, Adam Collins, planner Alex Fennemore, account director Brooke Curtis, photographer Johanna Parkin at Morgan Lockyer, retouchers John Proudfoot and Stuart Westcott.
Media was handled at Starcom by business director Tom Crichton.