Morrisons Christmas Truth
Morrisons, the British store chain, is running “The Truth” (For Your Christmas), a Christmas advertising campaign connecting with the hard work that goes into preparing a British family Christmas celebration. A woman invites us into the challenges associated with setting up a tree, cooking a turkey, preparing hundreds of brussels sprouds and catering for countless relatives. See the commercial as well as the behind-the-scenes video below.
The Truth was developed at DLKWLowe by creative directors Dave Henderson, Richard Denney and Tom Hudson, copywriter Matt Lever and art director Helen Rhodes, and agency producer Abigail Tarrant.
Animator was Mark Waring at Clapham Road Studios.
Editor was Joe Guest at Final Cut with assistant editor Paul Moth.
Audio post production was done at Grand Central.