M&Ms Just My Shell – sexy and I know it
M&Ms has introduced Ms Brown to the world of advertising in “Just My Shell”, a commercial launched during the 2012 Super Bowl. Ms Brown (voiced by Vanessa Williams) as Chief Chocolate Officer (CCO) has been working behind-the-scenes for the past seventy years, helping launch several new products and innovations in an effort to ensure M&M’S remain one of the best-selling milk chocolate candies in the world. She recently decided she could do even more good for the brand by stepping outside the executive office and serving as a public spokescandy, and chose the Super Bowl Just My Shell commercial as the best place to make her presence known.
Click on the image below to play the Just My Shell video.
Ms. Brown will occupy the national spotlight throughout 2012 to showcase that M&M’S are not your average milk chocolate. She’ll be featured in a series of television, print and digital ads, in-store displays, promotions, as well as on Facebook and Twitter. The campaign includes a live chat with Ms Brown on the M&Ms Facebook page on Tuesday, February 7, 2012, starting at 11:00 a.m. ET at www.facebook.com/mms. M&M’S will open the Museum of Chocolate Art in New York City on Wednesday, February 8, 2012. The museum, which is located at 468 Broadway, will be free and open to the general public daily from 11:00 a.m. – 8:00 p.m. through Sunday, February 12, 2012. The museum features nearly 20 commissioned art pieces created with real milk chocolate that tell Ms. Brown’s life story. Fans unable to make it to New York City can see a virtual tour of the Museum of Chocolate Art at www.facebook.com/mms. Ms. Brown will make several cameo appearances during NBC’s Celebrity Apprentice beginning Sunday, February 19. Fans are able to contribute their Facebook profile pic to a Ms Brown mosaic, and follow her on Twitter at @mmsbrown.
M&M’S fans celebrate during the unveiling of a 20-foot statue featuring the first image of the sixth M&M’S® character, Ms. Brown, at The Grove in Los Angeles. The statue had been hidden for the past six days while fans from coast-to-coast counted down to the statue’s unveiling. Click on the image below to play the video.
Click on the image below to play the Super Bowl Teaser in YouTube
See behind the scenes with BBDO executive creative directors Tim Payne and Lauren Connolly.
Just My Shell Credits
The Just My Shell ad was developed at BBDO, New York, by chief creative officer David Lubars, executive creative director/art director Tim Bayne, executive creative director Lauren Connolly, copywriters Peter Alsante and Matthew Zaifert, executive producer Lisa Petroni, producer Whitney Collins, music producer Melissa Chester, account supervisors Susannah Keller, Lindsey Conklin, Tani Nelson, and Justin Zerrenner.
Filming was shot by director Harry Cocciolo via Bob Industries with director of photography Tim Hudson.
Editor was Maury Loeb at PS 260.
Post production/animation was done at Laika House. Sound design/engineer/mixer was Philip Loeb.
Music is “Sexy and I Know It” by LMFAO.