MINI‘s Facebook page for Belgium and Luxemburg is being promoted with “Fan The Flame”, a social media campaign featuring a MINI Countryman. The car has been placed on a slope in a parking lot at the Brussels Motorshow, held in place by a thick rope over a bunsen burner. Those who like the MINI Belux Facebook page are able to watch the live construction on the campaign website, fantheflame.be , and attempt to remotely ignite the flame. The person that burns the rope wins the MINI Countryman.
Click on the image below to play the video in YouTube (HD)
The “Fan the Flame campaign was developed at Agency.com\TBWA, Brussels by creative directors Gert Pauwels and Hendrik Everaerts, art director Lander Janssens, copywriters Paul Oevelen and Bout Holtof.