Febelfin, the Belgian Financial Sector Federation, recently used a clairvoyance service to alert potential customers of the need for safe internet banking. Dave, an actor with long gray hair, poses as a clairvoyant with the uncanny ability to name private information about his customers. Dave’s information is provided by a team of hidden online hackers accessing online data found on social media sites. The campaign leads people to safeinternetbanking.be
Click on the image below to play the Mindreading Case Study video in YouTube (HD)
The Mindreading campaign was developed at Duval Guillaume by creative directors Geoffrey Hantson and Katrien Bottez, art director Jonas Caluwe, copywriter Ralf de Houwer, planners Maarten Van Herck and Kris Hoet, account team Elke Janssens and Tuyen Pham Xuan.
Music was composed and produced by Gregory Caron at Sons-Seuls.