Miller/Coors is promoting the Miller Lite Punch Top Can design with “A Star is Born”. “A Star is Born” features an overzealous infomercial host aided by an awkward racetrack-suit wearing beer sidekick demonstrating the wide array of unconventional methods possible to utilize Miller Lite’s new punch top can. Eight online videos answer the question, “How do you punch it?” through a series of tongue-in-cheek vignettes featuring low budget sets and over the top acting.
Objects in your pockets, article within arms reach — these are the vehicles of greatness! Click on the image below to play the Punch Top Can Intro video in YouTube (HD)
The online series will also features Tent Stake, Tongs, House Key, Dollar Bill, Rockstar, Trophy, and Paintbrush, all of which humorously depict unique methods in which to employ the can’s latest feature to allow for a smoother pour and overall more enjoyable beer drinking experience.
The Punch Top Can campaign was developed at Digitas, Chicago, by copywriter Miguel Barron, art director Dan Tica, and agency producer Debbie Heagy.
Post production was done at Therapy Studios by editors Kristin McCasey, Doobie White, assistant editors Thomas Tedesco, JC Nunez, executive producer Joe DiSanto, online artists Omar Inguanzo, Karen Heston, colorist Mark Osborne, and mixer Lihi Orbach.
Music was produced at APM.