MillerCoors has released “Conversations”, a set of three Miller Lite television commercials splicing together excerpts of conversations designed to reintroduce the tag line, “It’s Miller Time”. The commercials “Best Man,” “Valentine’s Day,” and “Old Lady Karaoke”, cut in and out of different groups of friends across the USA, with comedic effect.
Click on the image below to play the Old Lady Karaoke video in YouTube (HD)
Click on the image below to play the Best Man 3-Pointer video in YouTube (HD)
Click on the image below to play the Valentine’s Day video in YouTube (HD)
The Miller Lite “Conversations” campaign was developed at Saatchi & Saatchi New York by chief creative officer Con Williamson, creative director/art director Keith Scott, creative director/copywriter Paul Johnson, executive producer Bruce Andreini and music producer Eric Korte.
Editors were Ian Mackenzie and Erik Laroi at Mackenzie Cutler with executive producer Sasha Hirschfeld, producer Tatiana Vazquez and assistant editor Valerie Sachs. Colorist was Tim Masick at Company 3.
Motion graphics were produced at Buck by executive creative director Orion Tait, executive producer Anne Skopas, associate creative director Ben Langsfeld, producer Kevin Hall, designers Ben Langsfeld, Chris Phillips, Evan Dennis, Anton Tokar, CG supervisor Ryan O’Phelan, 3D animator Chris Phillips, compositors Fred Kim, Ryan O’Phelan, colorist Seth Ricart.